{"product_id":"w-paradigm-7","title":"Altra Women's Paradigm 7 Running Shoe","description":"\u003cp\u003e\u003cstrong\u003eWOMEN'S PARADIGM 7:\u003c\/strong\u003e\u003cbr\u003eWith a fresh redesign, lightweight and plush cushion, and medial support, the Paradigm 7 is all the support and none of the ugly.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDESCRIPTION:\u003c\/strong\u003e\u003cbr\u003eSupport doesn’t have to mean big, ugly clunkers. Meet the Paradigm 7, with a fresh redesign featuring an engineered mesh upper for breathability and ghillie lacing for a secure fit. A molded heel collar with soft detailing and premium lining materials provides a soft step-in feel. Experience responsiveness with a side of plushness in 30 mm of lightweight, updated Altra EGO™ MAX midsole foam. Invite your feet to spread out in Altra's Standard FootShape™ Fit, designed for natural foot position. The GuideRail™ technology has got your back (and your feet) with medial support, only when it’s needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSKU: \u003c\/strong\u003e\u003cspan\u003eAL0A85N7000\/AL0A82CG000\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eSTANDARD FOOTSHAPE™ FIT: Altra's\u003c\/span\u003e most common Footshape™ Fit, right in the middle of Original and Slim.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eFOOTSHAPE™: \u003c\/span\u003eAltra's\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e signature FootShape™ comfort gives your feet more space to sit naturally and is designed to address biological differences in men's and women's feet.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eALTRA EGO™ MAX: \u003c\/span\u003eThe Altra EGO™ Max midsole foam gives you all the light and luxurious performance with a little extra bounce and added durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eINNERFLEX™: \u003c\/span\u003eThese grid-like grooves in the midsole are designed to provide flexibility and movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eBALANCED CUSHIONING™: \u003c\/span\u003eAltra's\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eBalanced Cushioning™ platform positions your heel and forefoot at an equal distance from the ground, encouraging better alignment and form.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eAPMA CERTIFIED: \u003c\/span\u003eThis product received the American Podiatric Medical Association (APMA) Seal of Acceptance, awarded to products found by the Association to promote good foot health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eGUIDERAIL™: \u003c\/span\u003eThe GuideRail™ acts like a supportive highway guide rail that encourages natural foot placement by providing guidance, but only when it’s 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